Bot Crews workflow

Growth experiment

A focused growth test with a verified baseline, one primary metric, and draft materials ready for review.

Designed for: Small teams trying to improve one point in a customer journey

Download the setup plan Open the first Bot’s setup plan in Bot Lab

Before you begin

Gather the information the Bots need

The growth goal and selected customer stage
Approved data and metric definitions
Channels, budget, capacity, privacy rules, and voice examples

Run the first version one step at a time

Send one clear message to each Bot

Start in individual Bot chats. After you approve a result, paste it into the next Bot’s chat with the message shown below. This gives you a clear handoff and keeps the order predictable.

Researcher

Check customer evidence and possible causes of the selected problem

Produces: A concise evidence brief with gaps marked

Use the approved inputs I provide. Check customer evidence and possible causes of the selected problem. Return this result: A concise evidence brief with gaps marked. Ask me about missing information before you continue.

PULSE

Define the baseline and design one measurable experiment

Produces: An experiment plan with one primary metric and success and stop rules

Start with this result from Researcher: A concise evidence brief with gaps marked. Define the baseline and design one measurable experiment. Return this result: An experiment plan with one primary metric and success and stop rules. Ask me about missing information before you continue.

Writer

Draft the approved test materials for the selected channel

Produces: Two clear variants with claims and approval questions marked

Start with this result from PULSE: An experiment plan with one primary metric and success and stop rules. Draft the approved test materials for the selected channel. Return this result: Two clear variants with claims and approval questions marked. Ask me about missing information before you continue.

Overall request

Design one growth experiment for this approved goal. Verify the baseline, use one primary metric, set success and stop rules before the test, and draft two variants without changing a live campaign.

Use this as the project brief. The step messages above tell each Bot which part to complete.

Decisions for a person

Approve the problem interpretation, metric, and decision rules
Approve targeting, budget, outreach, and any tracking change
Approve the variants and decide whether to launch, revise, or stop

First test

Try the workflow with low-risk material

Use one approved historical data export to design a test and draft two variants without changing a live campaign.

Set it up in Hermes Desktop

Begin with individual chats, then add a group when the handoffs work

Open each linked starter page and follow its manual Hermes Desktop setup steps.
Run each step in that Bot’s own chat and review the result.
Pass the approved result to the next Bot with the provided step message.
After the sequence works, create an optional group with the same Bots.
In a group, @mention the Bot you want. Membership order does not control who responds.

Read the official Bot Mode guide